The Problem with Lady Gaga’s Grammy Performance of Shallow
I was eager to hear Lady Gaga sing Shallow at the Grammy’s on Sunday night. And like many fans, disappointed by her performance.
Lady Gaga left Ally at home and instead sang Shallow Lady Gaga style. With her sparkly body suit, extreme hair flips, and violent kicks, the song was almost unrecognizable from the soulful ballad I saw in the movie, A Star in Born.
OK, so what’s wrong with reinventing the delivery? Didn’t Lady Gaga show her signature creativity in her performance? What’s the problem with that?
The problem is it didn’t work. And the reason why it didn’t work is that her Grammy’s delivery did not match the actual song.
Whenever there is a mismatch between content and delivery, delivery wins. We end up paying more attention to what we see than to the content we hear.
And so in her performance last night, the heartfelt beauty of the original song was lost – since all we experienced was her glam-rock delivery.
As a speaker, it’s great to be creative – and even to reinvent old content with a new delivery style.
BUT – the delivery must still match the content. For example, let’s say you are trying to get your audience fired up about a new idea, but you’re nervous and end up sounding insecure and uncertain. Even though your content says otherwise, your audience will walk away feeling just as uncertain as you sounded.
From the Green Room: Match content and delivery. If you want your words to be understood, believed, and remembered, they need to match your delivery.