Leaders to Learn From: HOW TO SPEAK IN CRISIS
Prime Minister Jacinda Ardern of New Zealand ends nearly all her public appearances with the same words: “Be strong, be kind.” It is this combination of strength and compassion that makes her such an effective communicator. While she has been crystal clear on lockdown policies, she is just as clear on her empathy for her citizens as they follow those policies.
I love this video from last month, where she checks in on New Zealanders and reminds them not to disheartened if it takes a little while to see the positive effects of social distancing. Ardern is dressed in casual clothes and mentions that she just put her toddler to bed. Her words are comforting and empathetic, without compromising the firmness of her message to stay home.
From the Green Room: When delivering tough news, follow Prime Minister Ardern’s directive: Be strong, be kind.